Build a brand parents fall in love with across Europe.

Jipfish is a Dutch premium outdoor family brand with a simple ambition: to make the gear of family life into objects people are proud to own. We design for parents who care how things look, how they last, and where they come from. Sustainable materials, considered design, and a refusal to compete on price are the things we will not bend on.

We are founder-led and growing fast in two directions at once: premium family and outdoor specialty retail on one side, and the recreational market on the other, where zoos, amusement parks, and holiday parks put our products into the hands of hundreds of thousands of visitors a season. Our hero product, the foldable wooden Jipfish wagon in FSC-certified beech and steel, is only the beginning of a catalogue that keeps expanding.

Now we need agents who can open doors we cannot reach from Tilburg.

What we're looking for

We are seeking established, commission-based sales agents or distributors to expand Jipfish's presence across European markets. We want representatives with existing relationships in juvenile and baby specialty, premium outdoor, and lifestyle retail. We are not targeting mass-marketplaces or big-box channels. Brand fit and shelf curation most important.

Target territories

Germany, Austria, Switzerland, Belgium, Netherlands, France, Scandinavia, Spain, Italy, Ireland and the UK. We are open to agents, agencies, distributors and importers covering single or multiple territories.

Your profile

You run an active agency or work as an independent representative for at least 5 years with a portfolio of complementary, non-competing brands. You have established buyer relationships in baby and juvenile specialty or premium outdoor retail. You work in a self-directed way, with your own showroom or trade fair presence. You are fluent in your local market language plus working English.

What we offer

You will represent a differentiated, design-led product with a clear price position and strong margins. We offer a competitive commission structure, negotiable by territory and exclusivity, alongside marketing and point-of-sale support, product training, and trade fair collaboration. As a founder-led brand, we have room for you to grow your line as our catalogue expands.

Product type: Outdoor, design, juvenile, lifestyle, and leisure
Commission: Negotiable
Regions: Europe, multiple territories available